The Brand

RADIANT PREP

Radiant Prep is a K-12 tutoring and test preparation center based in Astoria, New York. Serving students across the tri-state area, Radiant Prep specializes in NYS standardized exam preparation, SAT, ACT, and subject-specific tutoring. Their approach is built on the belief that every student has the capacity to excel — they just need the right preparation. With a strong track record of pushing students to higher performance levels, Radiant Prep positions itself as a trusted academic partner for both students and parents.

The Design

A Workbook Cover That
Makes Kids Want to Study

The brief was clear: design a Grade 3 NYS Math State Exam practice workbook cover that speaks to two audiences simultaneously — the parent who buys it, and the child who uses it. The design had to communicate academic rigor without triggering anxiety, and make learning feel like something worth showing up for.

The foundation of the design is a deep royal blue — authoritative, structured, and trustworthy. Against this backdrop, a cheerful illustrated brain character takes center stage: arms raised, pencil in hand, sneakers on. It is the embodiment of the student who is ready. Not intimidated by the exam — excited for it. The character does something rare in educational design: it makes effort look cool.

The typography does the heavy lifting on credibility. "A Ton of Practice" — bold, forward-leaning, kinetic — signals volume and confidence. The yellow "MATH State Exam" lockup below it anchors the academic purpose. The NYS Next Generation Learning Standards badge top-left adds the institutional seal of approval that reassures parents, while the Grade 3 sticky-note tag in the corner adds a touch of classroom familiarity that makes the book feel personal, not mass-produced.

The result is a cover that earns trust at a glance and earns attention at a shelf. It doesn't look like every other test prep book — and that is exactly the point.

The Brand

MTK+ BEARINGS

Founded in 1987, MTK+ Bearings is a Belgian industrial powerhouse operating under the EMS International Group, headquartered near Brussels. Established as a brand in 2005, MTK+ has grown into a global force in bearing and power transmission solutions — carrying an assortment that ranges from 2 millimetres to 8 meters in diameter, spanning over 70,000 references. With offices in Belgium, Turkey, and the United Kingdom, MTK+ exports to 84 countries across all continents. The brand serves industries as diverse as wind energy, marine, oil & gas, automotive, mining, and food & beverage — positioning itself as a technically precise, ethically driven, and globally trusted industrial partner. Their tagline, Motion, Technology & Knowledge+, encapsulates the engineering philosophy at the core of everything they do.

The Work

Industrial Precision
in Motion

The brief for this motion design piece was rooted in a single challenge: how do you make industrial machinery feel compelling to watch? Bearings are, by nature, components that work silently in the background — enabling the motion of everything from wind turbines to automotive engines. The design task was to bring that invisible precision to the foreground and make it visceral.

The motion graphic leads with kinetic energy — mechanical movement rendered with graphical clarity. Precision is communicated not just through the product itself, but through the exactness of every transition, every timing decision, and every frame. The visual language mirrors the engineering standards MTK+ holds its products to: nothing out of place, nothing wasted.

The color treatment draws on MTK+'s corporate identity while pushing it into a more cinematic register. Industrial tones are elevated through deliberate contrast and motion timing, transforming a technical product showcase into a brand statement. The result positions MTK+ not merely as a supplier, but as a company at the intersection of engineering excellence and forward-thinking vision.

The Brand

ETİ BİDOLU

Eti is one of Turkey’s most iconic food brands, with decades of heritage in biscuits, wafers, and confectionery. Bidolu is one of their flagship wafer products — a household name built on a simple but powerful recipe: layers of crispy wafer filled with real cream and peanut pieces. Despite its strong market presence, the original packaging had fallen behind the visual language of modern FMCG design.

The Old Design

The original Bidolu packaging leaned on a deep brown, chocolate-heavy palette that blended into the category rather than standing out from it. The typography was conservative, the composition predictable, and the overall effect was one of familiarity without excitement — a brand coasting on recognition rather than earning attention.

The Design

From Safe
to Shelf-Stopping

The name “Bidolu” is a play on the Turkish word “dolu” — meaning full, loaded, packed to the brim. It captures the essence of the product in a single word: whatever flavor you choose, you are getting something that doesn’t hold back.

The redesign introduced a clear variant architecture across the Bidolu family. The classic recipe — hazelnut cream with peanut pieces — was given a bold red identity, energetic and confident on shelf. The cocoa cream variant with peanut pieces received a rich, deep brown treatment that feels indulgent without being heavy. And the newest addition to the family, the Gold edition, brought something entirely different: caramelized white chocolate cream with hazelnut pieces — a premium flavor that demanded its own visual language. Burnt orange, warm and distinctive, it stands apart while still belonging to the same family.

The fluid, wave-like forms rippling through the logotype are a direct reference to that sense of fullness — cream in motion, flavor that refuses to stay contained. The white organic blob framing the logotype and wafer photography creates immediate contrast against each variant’s saturated background. The “bidolu” logotype was scaled up dramatically, made playful and confident. The typography doesn’t just spell the name; it embodies it.

The Key Visual

ETİ BİDOLU
AİLESİNİN
YENİ LEZZETİ

The campaign key visual was built around a single idea: abundance. A warm, sunburst orange background radiates energy behind all three Bidolu variants — Gold leading the composition in the foreground, flanked by the Cocoa and Classic editions cascading behind it.

The typography is fully three-dimensional — “Eti Bidolu” rendered in inflated, glossy white letterforms with a deep terracotta outline, commanding attention from the top of the frame. The tagline “Eti Bidolu Ailesinin Yeni Lezzeti” anchors the headline, introducing the new family of products with warmth and familiarity. The result is a poster that doesn’t just sell a wafer — it announces a new era for the brand.

The Brand

L'BEIRUT

L'Beirut is a Lebanese signature cuisine restaurant bringing the authentic flavors and hospitality of Lebanon to its guests. The brand is rooted in the richness of Lebanese culinary culture — a tradition celebrated for its bold spices, fresh ingredients, and generous spreads. The restaurant's identity draws from both the warmth of Mediterranean dining and the sophistication of a modern hospitality brand, positioning L'Beirut as a destination rather than just a place to eat.

The Design

A Feed That Feels
Like a Table

The Instagram feed was designed as a unified visual experience — not a collection of individual posts, but a single composition that unfolds as you scroll. A flowing teal and white background acts as the canvas, with organic wave forms creating movement and depth across the grid.

Gold circular motifs and the Lebanon cedar tree reinforce the brand's Mediterranean roots, while photography of the kitchen, the dishes, and the restaurant space is framed with a signature bordered style that gives each image an editorial, curated feel.

The highlight covers follow the same design language — teal and gold, icon-driven, consistent. Every touchpoint communicates the same message: this is a restaurant with a story worth telling.

The Brand

SEMILAC

Semilac is a professional nail care and gel polish brand originating from Poland. One of Europe's leading nail art brands, Semilac serves both professional nail technicians and home users with an extensive product range. The brand's identity is built on beauty, elegance, and transformation — a promise to turn an ordinary nail care routine into an artistic experience. With its color variety, durability, and professional formulations, Semilac is positioned firmly within the premium segment of the beauty industry.

The Design

A Nail Manifesto
Inspired by the Creation of Adam

The starting point of this design is Michelangelo's fresco "The Creation of Adam", painted on the ceiling of the Sistine Chapel. That iconic moment where the fingertips of God and Adam almost touch — a symbol of creation, connection, and transformation — is reimagined here.

By digitally redrawing the original fresco figures and casting them in a warm pink palette, the design elevates the beauty ritual into something sacred. The hands are no longer merely human figures — one represents the client in search of perfect nails, the other the artist who delivers that perfection through Semilac.

The color palette is a deliberate choice: the warm, feminine, and emotive tone of pink speaks directly to the brand's target audience, while the cloud-like textures in the background add both depth and an ethereal lightness to the composition. The grid overlay pushes the design into surreal territory — as if you're looking not at a beauty poster, but at a masterpiece reinterpreted for the digital age.

The Semilac logo and diamond emblem are placed at the top of the composition — dominant and elevated, much like the divine figure in the original fresco. This placement positions the brand as the central force of the work, reinforcing the message of "the power that creates beauty" through visual hierarchy. The result is not merely a product poster — it is a statement that bridges beauty with art history, and stops the viewer cold.

The Brand

PRECISE ENERGY

Precise Energy is an energy-saving organization with a Turkish and Norwegian company structure. The company's core mission is to help businesses — primarily hotels — reduce energy consumption through easy-to-install, affordable hardware paired with a proprietary back-end reporting module. The system allows clients to track energy savings in real time and receive official certification for energy-saving compliance. Precise Energy is backed by FasterCapital and is actively raising capital to scale its operations across Turkey and Europe.

The Work

An Investor Presentation
Built to Raise Capital

Precise Energy needed more than a deck — they needed a document that could walk into a room and close funding conversations without a founder present. The brief was to translate a technically complex, hardware-driven energy solution into a compelling investment narrative that spoke equally to financial returns, market opportunity, and product clarity.

The presentation was structured around the investor's core questions: What is the problem? How big is the market? Why this solution? Why now? Each section was designed to remove friction from the decision-making process — with clear data visualization, a tight problem-solution arc, and financial projections that demonstrated both the scale of opportunity and the viability of the model.

The visual language was built for credibility — clean, precise, and authoritative. No decorative excess. Every design decision served the argument. The result is a presentation that communicates not just what Precise Energy does, but why it is worth betting on.

Sunset GYO

Logo Design — Real Estate Investment Trust (REIT)

The Brand

Sunset GYO (Gayrimenkul Yatırım Ortaklığı) is a Real Estate Investment Trust operating in the Turkish property market. As a REIT, Sunset GYO acquires, develops, and manages income-producing real estate assets — from commercial properties to residential developments — offering investors structured exposure to the real estate sector with the liquidity of a publicly traded vehicle. The name "Sunset" carries a dual identity: it references the golden hour when value is at its peak, and signals a premium, aspirational positioning in a competitive market.

The Logo

The mark is built around a circle. Inside it, five vertical forms rise at varying heights, representing a city skyline. But look at the composition as a whole: the arrangement of the towers forms an upward-pointing arrow — a visual metaphor for capital appreciation and growth. The message is embedded in the architecture of the icon itself: investments here always go up.

The Brand

DELTA JEN

Delta Jen is a Turkish generator manufacturer founded in 1991, exporting diesel and gasoline generators to over 85 countries across 5 continents. With 200+ trained personnel and an integrated factory, the company operates at the intersection of precision engineering and continuous power delivery.

The Design

A Logo Built Around
One Idea: Power

The "E" in DELTA is redesigned as a power button symbol — embedded directly into the letterform. One mark. One idea: this company generates power.

Logo Design Branding Energy & Industry